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Email is far from dead, and mobile apps are the new rising stars
A new study from Kitewheel, released today, shows that when it comes to the customer journey, email is still performing extraordinarily well, but mobile apps are the fastest-growing channel of all. The...
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How to diagnose your very sick customer journey
GUEST: What I enjoy most about consulting is helping clients step outside of their day-to-day routine and take a fresh look at their brand experience. We all get so wrapped up in our daily activities...
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Almost 70% of CEOs now expect CMOs to lead revenue growth
A decade ago marketing leaders could be Don Draper. Today, the three-martini lunch and afternoon golf is off the table, and replacing it is an expectation that marketing will lead top-line revenue...
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Hyperlinks with superpowers: How Superlinks take consumers on a magical journey
EXCLUSIVE: The humble hyperlink hasn’t changed much since its inception. The content it points to has changed wildly, of course. Conversion optimization tools and best practices have forced marketers...
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Bloomreach unveils its AI-powered DXP to deliver personalization at scale
Personalization is still high on the marketer’s wish-list as brands aim to increase engagement, conversion, and relevance. Today, at its Connect NYC customer summit, Bloomreach — the personalized...
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Hyper-personalization: Marketing to a segment of one (VB Live) (9/12/2017)
VB LIVE: Customers just ignore you when your messaging doesn’t matter to them. But innovations in marketing tech enable new ways to stand out with messaging that creates real engagement and drives...
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Why ‘dumb’ bots are your smartest customer service move (VB Live)
VB LIVE: Companies like Amazon are dumping AI-powered chatbots in favor of “dumb” bots that make customer service smarter. That’s because rules-based chatbots are cheaper, easy to implement, 99-percent...
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Location data is the intelligence your CRM is missing (VB Live)
VB LIVE: Location data and intelligence is key to reaching customers when and where their hearts, minds, and wallets are ready to be captured. Learn how foot traffic patterns, location visits,...
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Customers expect AI-powered engagement — can you deliver? (VB Live)
With AI, you can make every customer contact count, plus attract and engage more and better customers and retain and maximize their LTV.Read More
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How Amazon solved the smart bot problem (VB Live)
Companies have been successfully implementing "dumb bots" for years to effectively, efficiently, and inexpensively deliver stellar customer self-service.Read More
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How to turn customer experience into customer trust (VB Live)
Customer experience sets you apart from your competition – and gives you the strongest competitive advantage. Learn how to make it the core of your company.Read More
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Trulia’s got the secret to authentic personalization (VB Live)
To learn how companies like Trulia and Pandora flawlessly serve up personalization and customized results that click, don’t miss this VB Live event.Read More
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Capture 300% greater conversions with AI-powered voice and bots (VB Live)
As AI assistants get smarter, consumers are trusting them to help sort through the avalanche of buying choices available.Read More
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Tackling the obstacles to next-gen customer service AI (VB Live)
Join this VB Live webinar to learn about the five biggest mistakes companies make when they bring AI to their workflows, and how to achieve real results. Read More
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Adobe reimagines customer journeys as layers of data in a Photoshop image
A typical Photoshop file has multiple layers of pixels that add up to a complete image. That's how Adobe's data science team envisions customer journeys.Read More
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5 predictions for AI’s impact on customer experience in 2020 (VB Live)
Join this VB Live event for a look at the predictions that came true, the hype that fizzled, and what's next for the AI, CX, and chatbot technology.Read More
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Adobe extends AI-infused customer analytics platform to offline data
Adobe extends its AI-infused platform for analyzing customer journeys to now include data pulled from offline sources.Read More
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No-code customer journey company EasySend gets $55.5M
EasySend, which offers no-code software to digitize processes from mortgage applications to onboarding, has raised a $55.5 million series B.Read More
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A/B testing can transform your business — if you do it right
A/B testing is an effective method to take UX concepts for a test drive. But when it’s not done properly, it can actually hurt your business.Read More
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Mparticle launches toolkit to help brands optimize cross-channel customer...
New York-based Mparticle has launched a toolkit to help brands optimize their customer journeys across channels.Read More
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How customer success teams can improve trust in a data-driven world
Data-driven information can show exact product value, help orgs build trust, establish partnerships, and avoid getting nixed from the stack.Read More
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5 rules for successfully building a community of customer champions
Add the right internal and external champions, and without much effort, people will become more engaged and fired up about your brand.Read More
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McKinsey report finds generative AI could add up to $4.4 trillion a year to...
The $2.6 trillion to $4.4 trillion figure marks a huge increase over McKinsey's previous estimates of the generative AI field's impact.Read More
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UnitQ’s new AI assistant surfaces customer insights from across channels
UnitQ's platform aggregates and analyzes vast amounts of user feedback data — gathered from app reviews, support tickets, online posts and...Read More
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Pathlight CEO explains how its AI agents will perform customer research 24/7
Pathlight CEO and co-founder Alexander Kvamme delved into the advantages and hurdles of designing an AI system.Read More
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Gain 5x engagement with an in-app messaging strategy
Engagement needs be personalized, branded and secure across the entire customer journey -- this is where your app can play a key role.Read More
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